About the Brand
Characterised by his larger-than-life stage presence and praised for his range of signature euphoric techno, Ben Gerrans has established himself on the scene as a force of sound, colour and energy.
With this in mind, I want the jewellery brand to resonate with Ben's current listeners and his identity, Whilst also appealing to those who have never heard of him.
The soft cartoon style logo gives the brand a sense of light-heartedness and individuality, standing out in a space where jewellery brands often aim for seriousness. The cartoon aesthetic breaks away from traditional luxury and gives Ben’s brand an innovative, youthful touch that appeals to his audience.
Transmedia project surrounding a fictional jewellery brand for Ben Gerran’s the Australian Youtuber/DJ.
